Listening: YouTube is Trying?

YouTube has been in the hot seat lately due to inappropriate content not getting filtered properly and not being taken off of the website. This lack of screening has led to many thing falling through the cracks and outraging viewers. The most recent display of this carelessness has been by a successful YouTuber, Logan Paul. Paul recently visited Japan, more notably Aokigahara Suicide Forest. In his video Paul filmed a deceased person who had taken their own life and posted it on YouTube.

YouTube had already been struggling with content monitoring before this outrage with Paul. There were channels that deliberately targeting young children with inappropriate, violent, and disturbing content and were monetizing these views through YouTube Ad Partnerships.

With all the heat that YouTube was facing by both the media and their viewer base it seemed that YouTube began to listen with YouTube Heroes. YouTube Heroes seemed to be like a great idea until it was understood that YouTube was essentially exploiting its user base by having the views monitor videos for free instead of having an actual team to monitor these videos that seemed to be slipping through the cracks. This backfired on YouTube and viewers were frustrated that YouTube was beating around the bush with their monitoring services.

It seemed that the Logan Paul incident was really the last straw for YouTube. YouTube announced January 17 that they were changing their Ad Partnership qualifications. These changes brought a lot of outrage through the smaller YouTube community as the new qualifications include 1, 000 subscribers and 4,000 hours of watch time in the past 12 months. These changes have once again sparked outrage and it seeming as though YouTube just can't win!

First YouTube listened and tried to have viewers monitor content and that didn't seem to make viewers happy, so now YouTube has launched the YouTube Partner Program and seem to be targeting smaller channels. Viewers and Vloggers have taken to Twitter to express their outrage.

Others have taken to Twitter to offer their support.


So it seems as though YouTube is listening to its viewers, but still has not found a middle ground between the company, vloggers, and viewers.

Comments